Will printed catalogs be replaced?


Classic printed catalogs have began to stop being the most effective way to introduce product portfolio to customers and business partners due to an advancing digitalisation and online research prior to the purchase of a product is assuming an increasingly important role.


All data from the web provides an initial overview of the product details and thus catalogs seem to be losing their importance on product displays . As long as we pay attention to develop our webs site in order to present all detailed informations , besides we will continue printing hard copy of catalogs in 2021 in order to send out our customers for their visual evaluation as we believe that catalogs are still important , said by Managing Director of ERA


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