ZOW – the international fair for suppliers to the furniture and interior design industries has been established in the sector as a meeting point for networking for more than twenty years. This is where suppliers and decision-makers come together, where trends for the furniture industry and interior ﬁttings are developed. The unique concept facilitates fast and effective contacts with a variety of visitors in influential decision-making positions.
The fair, which is held on an annual basis with events in three countries around the world, offers the attendees a competitive advantage. And in the same way as the market is always in transition, the content of ZOW is also subject to change on an ongoing basis, with the show offering both exhibiting companies and trade visitors the optimal platform to conduct business.
For exhibitors, there is practically no effort in planning their booth thanks to an all-inclusive concept; and visitors are also able to efficiently plan their visit due to free entrance and free parking.
The trade fair location Bad Salzuﬂen lies in the heart of East Westphalia-Lippe, a region in the north-west of Germany which ranks among the world‘s largest production sites for furniture: More than 70 % of kitchens manufactured in Germany come from here alone, which also explains the density of reputable suppliers, associations of the furniture industry as well as educational and training establishments for wood-processing occupations. Right at the beginning of each year, companies operating in the ﬁ eld of industrial production make their decisions at ZOW as to which components will be incorporated in the forthcoming furniture collections.